Poor websites take longer to create and cost more. A substandard website can cost you a lot of money in lost opportunities.
The most common cause of a tortuous design process is not knowing these things beforehand:
- What you want to achieve
Although it may seem obvious, most businesses do not have a very clear idea of the goals they want to achieve through their website. People have vague ideas about how to let people know about their products.
Has your new website already lost its focus? Visitors will be left with a collection of hardly connected content, and no clear journey. You need to start with the basics. What do you want to achieve?
- How to generate leads?
- Online sales: How to make them?
- How to increase customer loyalty?
- How to boost your credibility?
- Support your customers by providing support?
When you have a clear idea of your website’s goals, it becomes easier to decide what content is best for your site: Does this content help us achieve our goal? For help with Web Design Surrey, contact www.akikodesign.com/design/web-and-digital
- Know your audience
It is something we overlook all the time. It’s not that companies don’t value knowing their customers, but that they assume that everyone already knows them .
It is important to spend some time identifying the types of visitors your website will receive in order to design compelling journeys. Each customer type has a persona that is based on their age, profession, industry, and goal. Designing your website around these personas will ensure success. People are constantly on the internet and in a hurry. If you make it too difficult for them to learn what they want to know, they will give up.
What you need to know
- Who will visit your website?
- What do they want to find?
- How can you make it as simple as possible to find that information?