In the past, banner ads would have consisted of static images that were difficult to adjust across different screen sizes. HTML5 Banners like the ones from https://thebannermen.com/banners/animated-ads/html5/ have changed the ways in which these banners can be used. The HTML versions are much more dynamic in their designs and more versatile in their uses. Here are some ideas for their use that you might want to consider.
Timed Offers—If you have a time-specific offer, such as a spring or Christmas sale, you can use the banners to promote it. You can also create a timer that will count down to the end of the sale. This can help create a sense of urgency in your audience to buy before the sale ends.
Gamification – adding some game-like elements to your banners can help to improve engagement. This is particularly true for quizzes and surveys, which can also be used to give you information that could inform further product or service development.
Social Media Feeds – if you want to create a live-feed feel to your banners, you can add in social media feeds to the banner. This helps to give your banner a fresh and engaging feel.
Interactive Product Demos – having interactive demos of your products allows your audience to explore product features. This gives the audience a hands-on experience that can help increase conversions and sales.