Are you building a website? The good news is that you don’t have to be a designer or a developer to build an attractive, well-functioning website. Here are some tips to help you on your journey.
1. Use a website builder
A website builder is great for creating a simple website with ready templates and integrated functionalities. Choose the template that best matches your website purpose, and you can use the software to populate it without needing to code.
For a more complex or custom website, it makes sense to choose a professional web designer in Exeter, as a web designer Exeter can handle custom requests and ensure your site performs to the highest standard.
2. Choose a clean template with the right customer flow
Customers like clean templates that flow nicely, so avoid anything with too many competing elements. Focus on clean, simple, and to the point. This will also make it easier to load and respond on phones, helping to reduce your bounce rate.
3. Make it mobile-friendly
Modern websites must be mobile friendly, as many of your customers will access it from their smartphones.
4. Have clear call to actions
CTAs, or call to actions, will help your customers work out what they need to do to fulfil a desired action, such as signing up for a newsletter, registering for an event, or buying something online. Channel your content to that all-important CTA.
5. Consider your branding
Your branding must be clear, simple, and consistent; in this way, it resonates with your target audience and reinforces your other marketing channels. Use brand guidelines and make sure your logo, images, content, and overall style are consistent and effective. A graphic designer can help you with this.
6. Focus on your content
Begin by understanding your target audience; then, use this to create relevant, quality content with keywords that can be picked up by Google for your SEO.
These tips will all help you create a great website that resonates with your customers and ranks on Google for your SEO.