Do you do enough to bring families into your business? You can make your business a family-friendly place by ensuring that you are a standout venue. There are many ways to make your venue family-friendly without having to spend a fortune or invest too much time and effort.
Use your website to advertise as a family-friendly business. As most people book their visits and services online, it is important to make sure that your website does its job. Make sure to highlight any family packages or discounts on your homepage. Also, make sure you mention nearby attractions that are suitable for families. A mobile-friendly website is also essential these days.
Consider what’s important to families, and then make sure you provide it. Sometimes, all you need to do is make small adjustments to your existing amenities. What services on your site are you particularly good at? This could be a service that is extremely useful for families. Make sure you and your staff are familiar with your locality so that you can provide information, directions and advice. Bring in a children’s play area, or have a variety of board games, DVDs and toys at reception. Perhaps you have the space to invest in Playgrounds Cheltenham? Visit https://www.greenfieldsltd.co.uk/services/playgrounds-and-parks for more information. Installing play equipment is a great idea if you have the budget. Families love to relax in the playground while their children play.
Team up with local attractions to offer discounts or coupons for guests. You can also highlight the importance of forming local partnerships that are family-friendly on your website. Offer family-friendly packages in partnership with local restaurants and tourist attractions.
Look at what your competitors offer. If you can market your business effectively, guests won’t have any reason to go anywhere else.
Many parents will find it helpful to have a variety of equipment on hand. Be sure to stock cots and high chairs as well as booster seats, bibs and a variety of other items if you are offering accommodation. Offer a wide variety of meals for children, puree baby food or provide a warming station for bottles.
Do not forget older children. If you want to keep your small children entertained, a dressing-up box and play area are ideal. But if space is available, consider creating a den for teenagers with a pool, arcade, computer and widescreen tv.