Web design is becoming more immersive with every passing year. Scrollytelling has become a core part of the field, but there are other trends to watch out for, too. This year will be dominated by UX and personalisation.
Scrollytelling
Scrollytelling is a scroll-driven form of storytelling that makes elements disappear, move, and animate as the user scrolls. This makes webpages more immersive, so if you’re displaying long-form content or infographics, this is an excellent option.
AI Personalisation
Artificial intelligence is changing every element of the internet, so it’s unsurprising that it will play a key role in web design in the coming year. This technology is capable of adapting to every unique user. AI chatbots are also being used to engage audiences around the clock.
Micro-interactions
If you’re hiring a web designer Exeter, you’ll see plenty of animations and micro-interactions to add a subtle sense of elegance. Button animations, loading spinners, and toggle switches are making engagements interesting and intuitive. Microinteractions can also improve your search engine rankings by improving user experience metrics.
Bright Aesthetics
While your web designer in Exeter is probably using a lot of white space and minimalism, many are moving to bold, oversized text and vibrant shades such as cerise and purple. Elevated brutalism will play a starring role in 2026.
Web design has come a long way in recent years. Designers have the tools to achieve their highest goals, with AI in the background doing the hard work. Today’s websites are personalised, accessible, intuitive, and story-driven.